ARIANNA

A graphic designer showcasing student work that reflects a process rooted in intentional storytelling. 


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UNWRAPPED: THE STORY OF CHOCOLATE  
MUSUEM EXHIBIT  


Through immersive play and stories, youth learn about the hard work that goes into their chocolate treats from branch to bar.
TASK
Make an informative exhibit about a specific topic for the general public. Include any collateral that would be necessary for promotion. Consider real-world locations and how the branding would fit to the location and catered audience.

CONSTRAINTS
Must fit in the assigned 2,061 sq ft. space shown in the wireframes.

A. ExhibitB. ExperientialC. Brand IdentityD. Book Design

COLLABORATERS
Maggie Muma
TOGETHER
Ideation, Exhibit Layout Language, Branding
ARIANNA
Enscape renders, Book Design, Flyer, X-Structure graphics, Mockups
MAGGIE MUMA
Illustration, SketchUp, Wall graphics, Mockups



STRATEGY
By breaking down the chocolate process simply in ways they can visualize and engage in, youth can learn that the treats that are so easily within their reach require the labor of people so that they can be more globally aware consumers and citizens in the future.


STRATEGY
Connect youth with the faces and and experiences from the people who make and produce chocolate so more empathy can lead their decision-making.

Photographs and drawings allow for understanding through empathy and simple imagery. 



VISUALS
Have an approachable and friendly feel for youth to feel more welcome to learn.

Incorporate more and hand drawn motifs to connect youth with their playful art style, and the organic cultural motifs shared by the regions that farm the beans.





TASK
Design a book that will serve as a content proposal for a potential client. Outline the design objectives, mission, and brand guidelines for the experience. 
STRATEGY
The proportions are 1:2 to resemble the rectangular shape of a chocolate bar.

SPECS
5x10 in



Previous Project Senior Thesis